The new definition of pre-seed
Badwii revealing that pre-seed requires inital traction, revenue and a clear path to market from day one..
Engineering studio · since 2017
A senior engineering studio. We design and build software around what your customers actually need, from a first product to scaling one that works.

Selected clients
Backed by Y Combinator, ElevenLabs, CapitalG, Kleiner Perkins, Union Square Ventures, Anova Investments, Silicon Badia, and Asian Development Bank.
Our approach
Most software is built from what a team can provide, then no one adopts it. We start from the other end: the progress your customer is trying to make, and the fears and habits that get in the way. When you build for that, the product fits. When you do not, price becomes the only thing left to compete on.
We watch and interview real users and map the progress, forces, and friction behind their decisions.
We define the value to the customer and the value back to you, then decide what is worth building first.
We build, ship, measure real behaviour, and iterate. The only validation that counts is customers who pay.
What we do
How we work with clients: building a first product, scaling one that already works, auditing what you have, or taking over a project that is stuck.
We build the first version around the progress your customer is actually trying to make, on a fixed timeline, in code built to pivot as you learn.
The team you call to build features, scale a funded product, and ship the hard AI most shops cannot: custom neural networks, and on-chain systems included.
An evidence-based read of your architecture, code, AI, and DevOps, delivered as a flag map that tells you exactly what to change and when.
When a build is stalled, on fire, or inherited and broken, we parachute in, find the root cause, and get you moving again.
An ongoing engineering partnership, at the level of involvement you need, from advisory to full technical ownership.
What we build
Specific builds we have done enough times to scope up front, each with a set timeline and a starting price.
An agent that reads your data and answers accurately, grounded in a knowledge graph rather than a guess.
The manual handoffs that eat your team's day, running automatically end to end.
A full production suite: content in, studio-quality audio and video out, in any language.
The data your competitors pay a fortune for, scraped, structured, and kept current, as a service.
A storefront that sells, wired to payment infrastructure that just works.
Reservations, waitlists, and menu in one system that holds up under real traffic.
Bookings, memberships, and the accounting behind them, run as one platform.
Prove it
A few engagements in depth.

80%
Automated the V-model for the first safety-aware engineering AI serving German Tier-1 OEMs.

YC-backed
Built the MVP and the neural networks behind a YC- and ElevenLabs-backed AI audio studio.

Pre-ChatGPT
Built the NLP-powered candidate matching behind the Middle East's largest freelancer marketplace, in 2020.

2 weeks
Delivered in 2 weeks what was scoped for 2 years. The Quality Corps of the Saudi Armed Forces, off paper.

10× cheaper
Automated what competitors sold at $20K per month on two-year contracts. Disrupted the market.

Industry shift
Simple, effective restaurant reservation and waitlist automation. Staff adopted it without training.
Interviews
Conversations with founders and investors building in Egypt.
Badwii revealing that pre-seed requires inital traction, revenue and a clear path to market from day one..
Track record
Built the MVP and neural networks behind Wondercraft, a YC- and ElevenLabs-backed AI audio studio.
Shipped production NLP for Tarjama/Ureed in 2020, years before ChatGPT.
Automated the V-model for Cybertron Labs' safety-aware AI serving German Tier-1 OEMs.
Cut political data pricing tenfold at Civi Digital.
Broke a mission-critical engineering deadlock in 72 hours. It became a 16-month partnership.
Clients we have built for have raised $32M+ between them.
One former client is now Nasdaq-listed. Duolingo (DUOL).
"Enigma has been a true partner, solving our toughest challenges and accelerating our progress. When we needed custom AI, they delivered flawless results in days. We trust Enigma for high-stakes innovation.
Ahmed AbdienCEO and Founder, Cybertron Labs
The team

Founder & Lead Engineer
10 years in automation. Toptal Top 3%. Ex-Tarjama lead.

Strategic Advisor
Berkeley, Stanford. 4 companies across 4 countries.

Growth Advisor
4x founder, 1 exit. Speaker at Google HQ, the UN, the WEF.

Head of Projects
Università di Bologna. International delivery across 4 countries.
A 30-minute call. We will tell you how we would build it, what it takes, and a fixed scope. If we are not the right team, we will say so.
